St. Regis Opens
The $225 million St. Regis Resort, the first new luxury property in the Fort Lauderdale area in some time, opened May 1 on Fort Lauderdale Beach. It's built on the site of the Candy Store, a symbol of the old Fort Lauderdale spring break days and where the first wet T-shirt contests took place.
But today things have changed. The new 166-room hotel offers top drawer service and decor and features super views of the Atlantic Ocean. It's only one 13 hotels bearing the St. Regis brand.
The Greater Fort Lauderdale area has adopted a new marketing focus and is looking to be a key player in the luxury market. This is one of the first visible steps toward that goal.